Advertising under siege
Mike Hughes, ISBA Director General, welcomed delegates and spoke of the crucial role advertising plays in society, building brands, which build businesses, which create jobs. He admitted it could be a powerful influence so needed to be exercised responsibly. 00:27
Rupert Howell, ITV's Managing Director of Brand Communications, said there is an increasing appetite by politicians for interfering with the advertising market to achieve certain policy objectives. His main point though was that the evidence shows advertising bans do not work. 01:31
Ben Clarke, Kraft Food's VP & Area Director UK & Ireland, said advertising can help define new consumer needs in terms of healthier, more sustainable products but in restricting the ability of companies to advertise their lines the incentive for them to innovate is reduced. 05:40
Baroness Jean Coussins, ASA Council member, believed that the advertising industry must stop arguing against further restrictions and proactively take the issue of social responsibility and make it its own. 07:42
ISBA Annual Conference 2008: Advertising under siege
06/03/08Advertising under siege - the fight back starts here: Advertising
plays a crucial role in society, building brands and businesses and creating jobs. Leading industry figures argue against further regulation and reveal new research showing ad bans just don't work.
You need to enable Javascript and Flash to use our Flash Player. Click here to download it.
Downloads
Subscribe:
If you wish to subscribe, please copy this URL into iTunes.
(under Advanced -> Subscribe to podcast)
Archive
ISBA Annual Conference 2008: Advertising under siege | 06/03/08
Advertising under siege - the fight back starts here: Advertising plays a crucial role in society, building brands and businesses and creating jobs. Leading industry figures argue against further regulation and reveal new research showing ad bans just don't work.
ISBA Annual Conference 2008: Consumers and convergent media | 06/03/08
Consumers and convergent media: The marketer's world has changed. Media has diversified and been transformed by the internet and digital media. Leading industry figures look to the future and the opportunities and challenges it will soon present to marketers.
ISBA Annual Conference 2008: Green marketing at the crossroads | 06/03/08
Green marketing at the crossroads: Going green is no longer an option for marketers - it is an imperative. Clients, agencies and NGOs share best green practice and explore the major questions around how to integrate sustainability into marketing strategies.
ISBA Annual Conference 2008: Youth consumer panel | 06/03/08
Youth consumer panel: delegates got the chance to have a direct conversation with our panel of youth consumers, getting first hand insight into how members of a key demographic consume and interact with digital media and what this might mean for their marketing strategies.
The ISBA Annual Conference | 09/03/07
The conference - attended by the UK's leading advertisers and senior media, agency and regulatory figures - is widely recognised as one of the keynote events in the advertiser industry calendar.
Click Fraud | 17/10/06
Click fraud is an issue in the multi-billion pound industry of search marketing.