ISBA Annual Conference 2008
06 Mar 08
The ISBA Annual Conference 2008 covered the following topics:
- Advertising under siege
- Consumers and convergent media
- Green marketing at the crossroads
- Youth consumer panel
ISBA Annual Conference 2008: Advertising under siege
Advertising under siege - the fight back starts here: Advertising
plays a crucial role in society, building brands and businesses and creating jobs. Leading industry figures argue against further regulation and reveal new research showing ad bans just don't work.
00:11:01
ISBA Annual Conference 2008: Consumers and convergent media
Consumers and convergent media: The marketer's world has changed. Media has diversified and been transformed by the internet and digital media. Leading industry figures look to the future and the opportunities and challenges it will soon present to marketers.
00:12:14
ISBA Annual Conference 2008: Green marketing at the crossroads
Green marketing at the crossroads: Going green is no longer an option for marketers - it is an imperative. Clients, agencies and NGOs share best green practice and explore the major questions around how to integrate sustainability into marketing strategies.
00:18:12
ISBA Annual Conference 2008: Youth consumer panel
Youth consumer panel: delegates got the chance to have a direct conversation with our panel of youth consumers, getting first hand insight into how members of a key demographic consume and interact with digital media and what this might mean for their marketing strategies.
00:35:20
You need to enable Javascript and Flash to use our Flash Player. Click here to download it.
Downloads
Subscribe:
If you wish to subscribe, please copy this URL into iTunes.
(under Advanced -> Subscribe to podcast)
Archive
ISBA Annual Conference 2009 11/03/09
As the downturn starts to bite, this year's ISBA conference provided a space for advertisers to refocus on the changed market realities they are facing in 2009. As well as sharing suggestions for new approaches to dealing with the tougher economic environment, delegates also heard forecasts about the future of the media landscape and about the challenge, and benefits, of 'greening' their companies and threading a more sustainable approach throughout the marketing function.
Guide to understanding and working with digital agencies 11/02/09
Understanding and working with digital agencies: ISBA and leading digital agencies Dare and i-level launch and talk about the new guide they have produced to give advertisers a greater insight into working, and establishing the best relationships, with their digital agencies.
ISBA Annual Conference 2008 06/03/08
The ISBA Annual Conference 2008 covered the following topics: - Advertising under siege - Consumers and convergent media - Green marketing at the crossroads - Youth consumer panel
ISBA Annual Conference 2007 09/03/07
The conference - attended by the UK's leading advertisers and senior media, agency and regulatory figures - is widely recognised as one of the keynote events in the advertiser industry calendar.