ISBA Annual Conference 2007
09 Mar 07
The conference - attended by the UK's leading advertisers and senior media, agency and regulatory figures - is widely recognised as one of the keynote events in the advertiser industry calendar.
The ISBA Annual Conference 2007
The conference - attended by the UK's leading advertisers and senior media, agency and regulatory figures - is widely recognised as one of the keynote events in the advertiser industry calendar.
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ISBA Annual Conference 2009 11/03/09
As the downturn starts to bite, this year's ISBA conference provided a space for advertisers to refocus on the changed market realities they are facing in 2009. As well as sharing suggestions for new approaches to dealing with the tougher economic environment, delegates also heard forecasts about the future of the media landscape and about the challenge, and benefits, of 'greening' their companies and threading a more sustainable approach throughout the marketing function.
Guide to understanding and working with digital agencies 11/02/09
Understanding and working with digital agencies: ISBA and leading digital agencies Dare and i-level launch and talk about the new guide they have produced to give advertisers a greater insight into working, and establishing the best relationships, with their digital agencies.
ISBA Annual Conference 2008 06/03/08
The ISBA Annual Conference 2008 covered the following topics: - Advertising under siege - Consumers and convergent media - Green marketing at the crossroads - Youth consumer panel
ISBA Annual Conference 2007 09/03/07
The conference - attended by the UK's leading advertisers and senior media, agency and regulatory figures - is widely recognised as one of the keynote events in the advertiser industry calendar.