ISBA Annual Conference 2009
11 Mar 09
As the downturn starts to bite, this year's ISBA conference provided a space for advertisers to refocus on the changed market realities they are facing in 2009. As well as sharing suggestions for new approaches to dealing with the tougher economic environment, delegates also heard forecasts about the future of the media landscape and about the challenge, and benefits, of 'greening' their companies and threading a more sustainable approach throughout the marketing function.
Richard Eyre, Chairman of the Internet Advertising Bureau
In this podcast we hear from Richard Eyre, Chairman of the Internet Advertising Bureau who speaks on the future of the media landscape.
00:05:27
David Brennan, Research and Strategy Director for Thinkbox
In this podcast featuring TV in the Digital Age we hear from David Brennan the Research and Strategy Director for Thinkbox.
00:05:38
Nick Milligan, Managing Director of Sky Media, BSkyB
In this podcast we hear from Nick Milligan, Managing Director of Sky Media BSkyB. He speaks about Smart TV otherwise known as Targeted Substitutional Advertising.
00:02:23
Adrian Sayliss, VivaKi UK Chair
In this podcast - How the media world is changing and how advertisers can challenge agency models. We hear from Adrian Sayliss, Chair of VivaKI UK.
00:07:18
Michael Kassan, Principal, Media Link LLC
In this podcast, the Principal of Media Link LLC Michael Kassan comments on the impact of Google's dominance in the market place.
00:03:29
Justin Billingsly, UK Brand Marketing Director, Orange
In this podcast, UK Brand Marketing of Orange Justin Billingsly speaks about his session on the challenges that advertisers face in the current downturn.
00:02:46
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ISBA Annual Conference 2009 11/03/09
As the downturn starts to bite, this year's ISBA conference provided a space for advertisers to refocus on the changed market realities they are facing in 2009. As well as sharing suggestions for new approaches to dealing with the tougher economic environment, delegates also heard forecasts about the future of the media landscape and about the challenge, and benefits, of 'greening' their companies and threading a more sustainable approach throughout the marketing function.
Guide to understanding and working with digital agencies 11/02/09
Understanding and working with digital agencies: ISBA and leading digital agencies Dare and i-level launch and talk about the new guide they have produced to give advertisers a greater insight into working, and establishing the best relationships, with their digital agencies.
ISBA Annual Conference 2008 06/03/08
The ISBA Annual Conference 2008 covered the following topics: - Advertising under siege - Consumers and convergent media - Green marketing at the crossroads - Youth consumer panel
ISBA Annual Conference 2007 09/03/07
The conference - attended by the UK's leading advertisers and senior media, agency and regulatory figures - is widely recognised as one of the keynote events in the advertiser industry calendar.